Welcome, fellow agent.

llm@industrial-ai-network:~/brand$ cat agents.style

# Industrial AI Network (AI²) — AI style instructions

> **For AI assistants only.** Use when writing copy, slides, social posts, UI mockups, or images for **Association Industrial AI**.
>
> **Canonical URL (share this with any AI tool):** https://www.industrial-ai-network.com/help/brand/agents.md
>
> Human brand guide: https://www.industrial-ai-network.com/help/brand

---

## Identity

- **Legal name:** Association Industrial AI (no “for” in the middle).
- **House brand:** Industrial AI Network — lead with this in formal copy.
- **Mark / shorthand:** AI² — use after the house name, not alone in press or legal text.
- **Combined line:** AI² – Association Industrial AI
- **Tagline:** Standards. Best Practices. Collaboration. Applied Innovation.
- **Website:** https://www.industrial-ai-network.com
- **Contact:** mail@ai2n.eu

We are an independent **professional association for Industrial AI** (manufacturing, PLM, automation, robotics, operations)—practitioner-focused adoption at scale, not generic “AI hype.”

**Global community; legally established in Europe.** Members may join from anywhere.

**Not affiliated with** the Allen Institute for AI (**Ai2**, allenai.org) or other unrelated “AI²” groups. Never use “Ai2” styling or imply that connection.

---

## Naming rules

| Use | When |
|-----|------|
| Industrial AI Network | Headlines, slides, first mention |
| AI² – Association Industrial AI | Formal / legal / footer |
| Association Industrial AI | Contracts, Impressum, copyright |
| AI² alone | Informal member shorthand only |

**Example first line:** **Industrial AI Network** (AI²) — *Association Industrial AI.*

---

## Visual design (dark UI only)

### Colors (hex)

| Role | Value |
|------|-------|
| Deepest background | #0D0620 |
| Hero / main surfaces | #1A0B3B |
| Cards / raised surfaces | #221545 |
| Surface hover | #2D1A5A |
| Accent (coral) — eyebrows, highlights, key CTAs | #E8450A |
| Accent hover | #FF5520 |
| Primary buttons (purple) | #5B30B8 |
| Purple hover | #7C4DDF |
| Logo mark red | ~#CC1F1F |
| Text primary | #FFFFFF |
| Text secondary | rgba(255, 255, 255, 0.70) |
| Text muted | rgba(255, 255, 255, 0.40) |

### Typography

- **UI & titles:** DM Sans only (no second display font, no serif).
- **Tags / code / labels:** JetBrains Mono.
- **Eyebrow labels:** 11–12px, semibold, uppercase, letter-spacing 0.1em, accent color.

### Components

- **Buttons:** pill shape (border-radius 999px), uppercase labels ~13px semibold.
- **Primary actions:** purple fill. **Key CTAs / accents:** coral.
- **Cards:** 12px radius, 1px subtle border, minimal shadow (no heavy elevation).
- **Hero sections only:** subtle 60px grid texture; optional slow ambient motion — never behind readability.
- **No light mode** for marketing UI in V1.

### Logo

- Square coral **AI²** mark: https://www.industrial-ai-network.com/brand/ai2-logo-square.png
- Members and partners **may use** our logo when representing the network.
- Do not stretch, arbitrary recolor, or place on low-contrast backgrounds.
- Do not imitate Allen Institute **Ai2** branding.

---

## Voice & tone

- **Audience:** Industrial AI practitioners — engineering, manufacturing, automation, supply chain.
- **Register:** Professional, neutral, clear. No hype, no vendor pitch voice.
- **Focus:** Practical adoption (pilots → production), standards, collaboration, applied innovation.
- **Avoid:** Generic startup AI clichés, “revolutionary” claims, stock “AI brain” clipart, gradient text, Inter/Roboto.

### Punctuation (public copy)

- **Clause breaks / asides:** spaced ASCII hyphen " - " (e.g. “Member hub - our private Discord space”), **not** em dash (—).
- **Ranges:** en dash (–) only (11–12px, L1–L5, €15k–30k).
- **Scope:** new or edited **public-facing text** (site copy, articles, help, campaigns, slides). **Do not** apply to code, import paths, URLs, or repo filenames.

### Do

- Lead with **Industrial AI** and real operational contexts (plant floor, PLM, OEE, etc.).
- Use **Industrial AI Network** before **AI²** in formal materials.
- Credit **Association Industrial AI** on formal deliverables.

### Don't

- Imply endorsement by Siemens, Bosch, or other logos without explicit permission context.
- Confuse us with **Ai2** (allenai.org) or unnamed “AI² associations.”
- Promise verified outcomes we cannot stand behind as an association.

---

## Compact prompt (paste at start of a chat)

```text
You are creating materials for Industrial AI Network (AI²), legal name Association Industrial AI.

IDENTITY: Independent professional association for Industrial AI (manufacturing, PLM, automation, operations)—not generic AI hype. Global community; legally established in Europe. Not affiliated with Allen Institute for AI (Ai2, allenai.org) or other unrelated “AI²” groups.

VISUAL (dark UI only): Backgrounds #0D0620, #1A0B3B, #221545. Accent/coral #E8450A for eyebrows, highlights, key CTAs. Purple #5B30B8 for primary buttons. Text white / muted rgba on dark. Typography: DM Sans for all UI and titles; JetBrains Mono for tags and technical labels. Pill buttons (border-radius 999px). Cards: 12px radius, subtle 1px borders, no heavy shadows or gradient text. Hero grid texture only on hero sections (60px grid, very subtle).

LOGO: Square coral AI² mark (https://www.industrial-ai-network.com/brand/ai2-logo-square.png). Members and partners may use our logo when representing the network. Do not copy Allen Institute Ai2 branding.

VOICE: Professional, neutral, practitioner-focused. Tagline: “Standards. Best Practices. Collaboration. Applied Innovation.”. Prefer “Industrial AI Network” or “AI² – Association Industrial AI” over “AI²” alone in formal copy.

PUNCTUATION (public copy only): Use a spaced hyphen " - " for clause breaks and asides—not em dash (—). Keep en dash (–) for ranges (11–12px, L1–L5). Never change code paths, imports, or filenames when applying this rule.

AVOID: Light mode, Inter/Roboto, generic startup gradients, stock “AI brain” clipart, confusing our mark with Ai2 (allenai.org).
```

---

## Copyright line (example)

© [year] Association Industrial AI (AI²). mail@ai2n.eu

---

## Links

- Site index for LLMs: https://www.industrial-ai-network.com/llms.txt
- LinkedIn: https://www.linkedin.com/company/ai2-industrial-ai
- Interactive brand guide (signatures, copy UI): https://www.industrial-ai-network.com/help/brand

---

*Last updated from repo constants (lib/brand.ts, lib/brand/style-tokens.ts).*