Association Industrial AI
About us
AI² is the professional home for people deploying Industrial AI in engineering, manufacturing, automation, and operations. We exist so practitioners can share what actually works, publish reference material, and turn a standing community into shared standards and best practices.
The Monthly Industrial AI Call has run as a practitioner forum since 2023. In 2025 that community was formalized as Association Industrial AI (AI²) - an independent, member-driven association. Not a conference. Not a vendor. A working infrastructure for applied Industrial AI.
Track record
From community to association
We do not pretend to be older than we are. We do make the history we already have visible - a standing practitioner forum, then a registered association, then expert groups that publish.
Practitioner forum begins
The Monthly Industrial AI Call starts as a standing forum for experts sharing real projects - not hype - across engineering, manufacturing, automation, and operations.
The community takes shape
The monthly rhythm holds. Practitioners from industry, research, and technology join a growing European network of people actually shipping Industrial AI.
Formalized as an association
The practitioner community becomes Association Industrial AI (AI²) - an independent, member-driven association with a mandate for standards, best practices, and applied collaboration.
Expert groups and flagship output
Four expert groups operate with named chairs. The Strategy & business models group publishes the Industrial AI Maturity Model; the Digital Reasoning Thread group releases DRT Loom as open source.
Advisory board
Independent advisors supporting AI² with strategic guidance and cross-industry perspective.
Andrew Smith is Chief Operating Officer at Macco Robotics, a Spanish robotics company building robots for hospitality and food service.
His expertise spans Data & AI, enterprise solutions, and the European robotics ecosystem, with a focus on what it takes to move robotics from prototype into dependable commercial operation - strengthening AI²'s work on robotics and physical AI.
Over more than 20 years he has led transformation programmes at Vorwerk Group (VP Digital Innovation Strategy & AI Enablement), Accenture (Head of Industry X.0, DACH) and Avanade (Head of Digital Europe). He is based in Málaga, Spain.
Magdalena Jonczak
SVP, Global Head of AI & Data @ Deutsche Telekom Group / T-Systems
Industrial AI & Data platforms
Magdalena Jonczak leads the global AI & Data strategy at Deutsche Telekom Group / T-Systems International, with a focus on scaling innovative solutions for business customers across secure, governed, production-grade environments.
Her background spans MIT, an AI scale-up (Synerise), Deloitte, Liberty Global, and industrialised AI delivery—including Agentic Hub, an enterprise-grade platform for agentic orchestration and governance.
Dr. Christof Horn
Global Lead Software-Defined Vehicle (SDV) @ Accenture
Software-defined products & automotive transformation
Dr. Christof Horn leads Accenture's Software-Defined Vehicle (SDV) strategy in Europe and is a key voice in the transformation of the automotive industry toward software-centric architectures.
With over 20 years of experience, including leadership roles at P3/umlaut, he has been deeply involved in integrating software, electronics, and cloud into next-generation vehicles and engineering processes.
His focus is on helping OEMs and suppliers transition to fully software-driven products, addressing architecture, organization, and end-to-end lifecycle transformation.
Prof. Dr. Jay Lee
Clark Distinguished Chair Professor & Director, Industrial AI Center @ University of Maryland
Industrial AI & smart manufacturing
Prof. Dr. Jay Lee is one of the global pioneers of Industrial AI and smart manufacturing, leading the Industrial AI Center at the University of Maryland.
He is known for shaping the discipline of Industrial AI, combining machine learning with physical systems, and introducing concepts such as Industrial Large Knowledge Models and data-centric AI for engineering.
Previously, he founded and led the NSF Intelligent Maintenance Systems (IMS) Center, building a global industry consortium with over 100 companies and defining predictive maintenance and AI-driven operations at scale.
Prof. Dr. Martin Eigner
PLM Pioneer & Systems Engineering Expert
Product Lifecycle Management & MBSE
Martin Eigner is one of the key pioneers of Product Lifecycle Management (PLM) and System Lifecycle Management, with decades of impact across industry and academia.
As former professor at TU Kaiserslautern and founder of the Institute for Virtual Product Engineering, he shaped modern engineering concepts such as interdisciplinary development across mechanics, electronics, and software, and model-based systems engineering.
His work laid the foundation for integrated engineering processes and the evolution toward digital, connected, and service-oriented products.
Executive board
The elected leadership of AI² as a registered association—responsible for governance, representation, and the day-to-day stewardship of the network.
Dr. Tobias MoritzGuggenberger
Vice President
Group lead data spaces concepts @ Fraunhofer ISST
Dr. LukasMoschko
Vice President
Business unit development & portfolio management @ Bosch Connected Industry
Core team
Founders, expert group leads, and members—an interdisciplinary group from industry, academia, research, and startups shaping practical Industrial AI standards and collaboration.
DavyDemeyer
Founder @ Acceleer Industrial automation & AI-native engineering – Expert group lead
- Industrial Automation & AI-native Engineering
JuleKlapdor
Agentic & Generative AI in Engineering & Manufacturing @ Accenture Industry X
